- Validation Division
- Validation Process
- Validation Study Types
- Market Understanding
- Brand Potential
- Target Audience Segmentation and Market Sizing
- Market Opportunity Studies
- Communications
Brand Potential:
Target Audience Segmentation and Market Sizing
About
With a brand in development, and an idea of how the market generally segments, it is then time to define the exact target audiences for the brand. What is important here is to have a definition that is useful in marketing terms, and that can be measured over time.
How we can deliver
A cost-effective solution is to design the survey to have a fairly short questionnaire, with a larger sample. The analysis would be able to develop segments which are constructed by answers over a number of questions – such as:
“Lapsed users who intend to re-purchase but not in next 12 months”
“Loyal users who intend to re-purchase in next 12 months”