Validation Study Types
Market Understanding
- Market Segmentation
- When looking at opportunities in a particular market, it is essential to consider that any potential brand will, realistically, not appeal to everyone. Some people will not find your brand relevant at all, that it does not match any of their needs, that they are very loyal to an alternative service, and/or some other reason. more...
- Patient Attitudes
- As a very general observation, understanding the attitudes and behaviour patterns of patients is becoming of greater relevance to the development and marketing of pharmaceuticals. Yet, the context of patient research varies greatly by what disease they are suffering from, and by market. Patients represent a heterogeneous target group to survey. more...
- Brand Equity Tracking
- Pharmaceutical companies spend a great deal of money tracking how well their brands are performing. IMS provide the monthly sales data, and primary research companies have traditional provided usage and awareness data. more...
Brand Potential
- Target Audience Segmentation and Market Sizing
- With a brand in development, and an idea of how the market generally segments, it is then time to define the exact target audiences for the brand. What is important here is to have a definition that is useful in marketing terms, and that can be measured over time. more...
- Market Opportunity Studies
- Before launching your brand onto the market, you need to know more about the current market landscape and where the opportunities lie. more...
Communications
- Pack Testing
- In the past, quantitative pack testing (and device testing) has usually involved a great deal of time, effort and expense. With traditional methodologies, all test material would have been designed and then physically produced. more...
- Advertising Testing
- There are many different things you may wish to test with your advertising. more...
- Message Testing
- As a pharmaceutical brand gets close to launch, it is essential to ensure that the right messages are getting through. Message testing is often conducted qualitatively, but a quantitative test of a limited number of messages is also an option. more...
