- Validation Division
- Validation Process
- Validation Study Types
- Market Understanding
- Market Segmentation
- Patient Attitudes
- Brand Equity Tracking
- Conjoint Techniques
- Brand Potential
- Communications
- Market Understanding
Market Understanding:
Patient Attitudes
About
As a very general observation, understanding the attitudes and behaviour patterns of patients is becoming of greater relevance to the development and marketing of pharmaceuticals. Yet, the context of patient research varies greatly by what disease they are suffering from, and by market. Patients represent a heterogeneous target group to survey.
There is a fundamental distinction between asking a doctor about how they treat different types of patient, and asking a patient about a disease which is happening to him. The context will likely vary, inter alia, by the following dimensions:
- Care-giving role required (or not)
- Chronic / acute
- Easily / accurately diagnosable (or not)
- Life threatening (or not)
- Life-stage / gender of patient
- Patient able to respond to questions
- Potentially embarrassing (or not)
- Range of drug choices
- Severity
- Success rates of treatments
- Underage patients (or not)
How we can deliver
We have access to a wide range of target sample panels for patients. The panel members have already been profiled for a variety of chronic diseases. We principally use these panels to conduct online research amongst these patients, but we can also use these panels to recruit for central-location pilot testing and other types of research.
Online research is also offering new ways of surveying patients. Apart from semi-structured quantitative interviews, there is also the chance to invite respondents to participate in a discussion blog.