Communications:
Pack Testing

About

In the past, quantitative pack testing (and device testing) has usually involved a great deal of time, effort and expense. With traditional methodologies, all test material would have been designed and then physically produced. If any of the material was not of sufficient or comparable quality to others, it would need to be re-worked. The research would involve dispatching out the materials to the various markets, making every effort to ensure that the materials did not become damaged in any way. The process would involve considerable logistics to achieve the desired sample given a limited number of test materials. Interviewers would need to be instructed in detail to follow the specified experimental design.

Things can now be done in a virtual manner.

The test materials can be developed using computer simulation. A video presentation can be developed to show how the product would be used; typically this would include a hand showing how the pack would be used, and to give a sense of perspective. Test videos can then be incorporated into the online survey.

How we can deliver

We have the experience to make projects, using this new technology, a success. In particular, we understand:

  • The need for a detailed review of each of the test packs
  • How to apply a robust experimental design to best manage order effects
  • How to take account of the specific project management issues associated with using videos in online surveys
  • How to employ security features to protect test materials from being downloaded or copied by respondents.

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