- Validation Division
- Validation Process
- Validation Study Types
- Market Understanding
- Brand Potential
- Communications
- Pack Testing
- Advertising Testing
- Message Testing
Communications:
Advertising Testing
About
There are many different things you may wish to test with your advertising.
If it is for a new advert, you may wish to test between different advertising visual approaches. You may wish to see whether or not to include a particular element, or where to place a particular visual signature. You may wish to test whether particular people who appear in the adverts are appropriate for different markets, and whether or not they have universal appeal. You may wish to see if there is any confusion with other drugs, and whether it is appropriate for your brand.
If it is for an existing campaign, you may wish to test recognition of your advertising; and compare to that of your competitors. You may wish to see if there is any confusion of your visual with that of competitor brands.
Whatever the specific need, you want an objective assessment of whether the advertising you are developing is best for your brand and worth developing.
How we can deliver
We help you make decisions with your advertising.
The tools of online research now allow great flexibility to meet the specific needs of each study. This can involve:
- Deconstructing the advertising to test just the elements you want to test
- Using tachitoscopic research techniques, such as showing stimulus material for perhaps a couple of seconds, and assessing reactions such as recognition, stopping power and memorability
- Asking questions that help to understand the potential effect of the advertising on your brand
- With every study, we ensure that the project is best tailored to meet your needs.