Conferences and Courses
In the section, we review past conferences and training courses, as well as provide an alert to forthcoming events.
| 15 Apr, 2008 BHBIA Annual Conference: 21st and 22nd April 2008 |
| Later this month, the BHBIA conference will be held at The Grove, just outside Watford. This year, the BHBIA conference theme is ‘The Rx Factor - Intelligence Driving the Business’. BHI will be presenting two papers: Cory Inglis (along with Nicola Stephens from Wyeth) will present ‘Life after Winning the Talent Show... Will the brand be a Will Young or a Michelle McManus?’ while Jon Chandler and Elodie Le Roux will present a paper and conduct a workshop entitled ‘Chronic Illness, the Empathy Gene and the Rx factor’. |
| 19 Feb, 2008 Prescription for Success |
| On 26th February, the Market Research Society will convene a one day conference ‘Prescription for Success’, addressing key areas of market research within the healthcare territory. |
| 17 Jul, 2007 EphMRA Conference Review |
| Vicky McLellan reviews some of the key papers from June’s EphMRA conference |
| 19 Jun, 2007 PBIRG Conference Review |
| This year’s PBIRG conference theme - ‘East meets West: Around the World with Market Research’ - was anticipated to be of great interest to BHI (as in 2006 we conducted research in 26 countries) and it certainly delivered. |
| 19 Jun, 2007 EphMRA conference ‘A look through the Kaleidoscope’ |
| As agreed by most, including Brand Health International, the EphMRA conference is the high point of the EphMRA year and ‘A look through the Kaleidoscope’ is no exception! BHI will be attending both the agency fair and the seminars. |
| 15 May, 2007 The BHBIA Conference: Key Themes |
| Climate change is a hot topic which we continually hear being debated across the globe. It therefore seemed particularly apt as the theme for this year’s BHBIA Annual Conference at the Grove Hotel, Chandlers Cross. |
| 17 Apr, 2007 PBIRG Conference |
| BHI will be attending the PBIRG conference in May |
| 20 Mar, 2007 Tom Hargroves, Novartis and Peter Winters, BHI present at the BHBIA Conference Paper on Measuring Brand Equity in Pharmaceuticals |
| BHBIA Conference paper, “Noah Built the Ark Before the Flood; Can We Apply His Climatic Prescience to Quantitative Brand Equity Measurement?” Tom Hargroves, Novartis and Peter Winters, Brand Health International, 11.10-11.50am, Monday 23rd April 2007”, The Grove, Chandler’s Cross, Hertfordshire. |
| 19 Mar, 2007 BHBIA Conference Workshop: Ethno-what? – The Benefits of Ethnographic Techniques in Pharmaceutical Research |
| The conference theme Climate Change is an exciting and challenging subject. The workshop that Cory Inglis and Abi Franses will be running this year at the conference relates to the theme, as research techniques that previously have been impractical due to intellectual purity, technological or cost constraints are now available to the market research world. |
| 19 Feb, 2007 Creating the kind of respondents we want... ‘New Method’ Interviewing Development. |
| On Thursday 22nd February Jon Chandler and Abi Franses will conduct an advanced interviewing skills course on behalf of the BHBIA. |
| 17 Jul, 2006 Review: Going Beyond Research As We Know It |
| Script to "Going Beyond Research As We Know It" |
| 11 Apr, 2006 REVIEW: Measuring Emotions |
| ESOMAR training course, New York City, 8 February 2006 |
| 24 Nov, 2005 ALERT: Going beyond “research as we know it” |
| EphMRA Conference Paper |
| 24 Nov, 2005 REVIEW: Positioning and Branding - Getting it Right |
| EphMRA Positioning and Branding course in Brussels. |
| 05 Jul, 2005 REVIEW: "Beyond the Norm"; EphMRA Pre-Conference Workshop |
| “Beyond the Norm”, Advanced Qualitative Research Masterclass Pre-Conference Workshop |
| 29 Jun, 2005 ALERT: Positioning and Branding - Getting it Right |
| EphMRA PRM&T training course preview |