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In order to encourage the pharmaceutical industry to think more about the relevance of branding to drug development, we regularly write articles in industry magazines and make presentations at courses and conferences. To make this information more widely available, we will endeavour, as much as we can, to make this material available on this website.
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Recently Added
| 18 Nov, 2008 Articles Quant Corner: Insight into... Conjoint techniques |
| Statistical techniques can often be quite daunting. Most recently the quantitative team had a look at the key driver analysis, a powerful tool aimed at identifying the brand attributes that are most influential on physicians' decision to prescribe. Vicky McLellan continues our campaign to de-mystify these. This month looking at conjoint techniques. |
| 18 Nov, 2008 Articles Understanding the past, present and future: The use of time line in qualitative market research Part 2 |
| In this month's qualitative corner, Jen Cassels continues to explore the use of timelines in market research, reviewing different applications of this technique. |
| 18 Nov, 2008 Articles A Jargon-Free Introduction to Semiotic Analysis |
| Semiotic analysis makes sense of communications systems, and language is the most complex of all communications systems. Mark Spedding examines why this powerful tool has not made further inroads into our industry. |
| 18 Nov, 2008 Articles Towards Launch Minus One: Communication Strategy and Messaging Part 2 |
| Jon Chandler explores the three most sensitive issues confronting messaging research; meeting the needs of message development, ensuring messaging is capable of generating change, ensuring messaging delivers to the brand agenda. |
| 21 Oct, 2008 Articles Understanding the past, present and future: The use of time lines in patient research |
| In August’s qualitative corner, Jen Cassels touched upon the value of the timeline technique. This month she explores this technique in more detail. |